U.S. EPA Contaminated Site Cleanup Information (CLU-IN)


U.S. Environmental Protection Agency
U.S. EPA Technology Innovation and Field Services Division

For more information on Vendor/Commercialization Support, please contact:

Carlos Pachon
Technology Integration and Information Branch

PH: (703) 603-9904 | Email: pachon.carlos@epa.gov



Market Analysis

Links to Sources on Market Analysis Concepts and Techniques

The sources below provide information about basic concepts and techniques in marketing and market analysis. Although the emphasis is on small business applications, the material is also applicable to product development in larger organizations. Resources specific to remediation services and technologies are provided in later sections


Resource

Alternatives for Managing the Nation's Complex Contaminated Groundwater Sites

Link

http://www.nap.edu/catalog.php?record_id=14668

Description

The National Research Council report on "Alternatives for Managing the Nation's Complex Contaminated Groundwater Sites" provides an update analysis of the magnitude of the groundwater remediation challenges in the US. It also provides insight into what some of the major technical challenges and cost drivers may be in achieving cleanup goals at more complex sites.

Resource

U.S. Small Business Administration (SBA): Marketing Plan Workbook

Link

https://www.sba.gov/managing-business/growing-your
-business/developing-marketing-plan

Description

This training module is part of a series of workshops on business development education, and training. This module presents the purpose and contents of the marketing plan. It identifies the purpose of and strategies for conducting market research, identifying the target market and competition, defining the products and services to be offered, and developing a marketing budget and pricing and promotion approaches.

Resource

SBA Online Publications on Market Analysis and Other Business Topics

Link

https://www.sba.gov/starting-business/how-start-bu
siness/understand-your-market

Description

This web site offers many articles and reports on market analysis and planning and other aspects of starting and running a business. Some examples include:

Related Links:

Resource

U.S. SBA North Dakota District Office: Effective Marketing Means Increased Sales

Link

https://www.sba.gov/offices/district/nd/fargo

Description

This document is part of a series of documents available from SBA’s North Dakota District Office web site. It describes marketing concepts and outlines the major components of an effective marketing program. The marketing concept states that all company policies and activities should be aimed at satisfying customer needs and desires, and that profitable sales volume is a better company goal than maximum sales volume. Entrepreneurs must focus their efforts on identifying, satisfying and following up on the customer's needs.

This document is part of a guide developed by the Small Business Administration (SBA) and the Service Corps of Retired Executives (SCORE) designed to help potential entrepreneurs avoid some common pitfalls. Included in this guide is information about SBA programs and SCORE, an organization that provides business-training classes for potential entrepreneurs, and free and confidential management consulting to existing business owners and start-up businesses.

Resource

Bizmove.com

Link

Bizmove.com

Description

A comprehensive free resource of small business information including dozens of guides, tools, and techniques on a variety of business topics, such as financial management, personal skills, general management, international trade, and starting a business. The following two items relate to marketing.

Related Links:

Resource

Business Plans.com: The Book on Marketing Plans

Link

http://www.paloalto.com/ps/mp/?mpedition=mpp

Description

This is the section on market analysis in a Web book about developing marketing plans. Market analysis is the foundation of the marketing plan. Every marketing plan should include a clear explanation of the market segmentation, target market focus, and a market forecast. It should include detailed information about each of the target market segments.

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